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ABCs of Awareness

We all know the most frequent line heard in a vehicle – bicycle accident investigation is, ” I never saw them…” So awhile back Trek/Bontrager did a study to learn how best to increase bicyclists visibility to motorists. We can’t find the original article we saw back then but what is currently up on their website is so much better due to demonstration videos illustrating their findings. We at Bike Santa Fe encourage all riders and pedestrians to check it out:

https://www.trekbikes.com/us/en_US/abcs_of_awareness/

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